Our Story
Bad Habits London was founded by Porscha Hill with a clear mission: to create clothing that is intentional, sustainable, and inspired by nature. After studying at the Fashion Institute of Technology in New York, Porscha's passion for design grew, but it was a transformative discovery of natural dyeing that changed everything. It led her to launch the brand with a simple yet powerful goal: to design pieces that are meaningful, crafted with care, and made to last.

Through natural dyeing, Porscha found a way to reconnect fashion with the earth, using plant-based dyes to create truly unique garments. Each piece tells a story, reflecting the beauty of nature and the importance of ethical production.

Our Process
At Bad Habits London, we take pride in the process behind each garment. Our use of plant-based dyes, such as indigo and madder root, helps us minimize our environmental footprint while ensuring every piece is one-of-a-kind. We believe in slow fashion—producing fewer, better pieces that are crafted to last.

Our Beliefs
We are driven by the belief that fashion can be a force for good. Each item from Bad Habits London is not just a purchase but a step toward a more sustainable future. Our aim is to inspire others to make thoughtful, conscious choices that benefit both themselves and the planet.

"I started Bad Habits London because I wanted to create clothing that tells a story, clothing that speaks to sustainability, care for the planet, and our deep connection to nature. Each piece is made with love, dyed with nature, and designed to last. My hope is that it inspires you, just as it continues to inspire me."
Porscha Hill, Founder

Breaking Bad Habits....