Shopping Cart

Gender Neutral

Our brand believes in self-love and creating versatile, gender-neutral fashion that works for all bodies. We design lucid silhouettes and effortless styles, perfect for any occasion. Our collections empower individuals by promoting confidence, comfort, and freedom of self-expression in every piece, while supporting the planet’s well-being.

Natural Dyeing

We believe in a chemical-free approach to dyeing fabrics. Our natural dyeing process uses plant-based extracts and elements from nature, creating an organic, unique look for every piece. Hand-dyed with care, each item reflects our commitment to sustainability and artistry.

Sustainability

Our mission is to make a positive impact on the environment by reducing our carbon footprint and crafting each piece locally. We proudly use eco-friendly materials, offering sustainable fashion that combines style and responsibility. Our packaging is also sustainably sourced, reinforcing our commitment to both fashion and the planet.

ABOUT BAD HABITS LONDON

Hi, I’m Porscha Hill, founder of Bad Habits London. I started this brand because fashion should mean something; it should tell a story, respect the planet, and connect us back to nature.

My journey began at FIT in New York, where I fell in love with design. But everything changed when I discovered natural dyeing, the idea that the colors we wear can come straight from the earth, from plants, roots, even food waste. It felt like magic, a way to create beauty while doing less harm.

After years in the fashion industry, I knew I wanted to do things differently. Every piece at Bad Habits London is hand-dyed with botanical extracts like indigo and madder root, making each garment truly one of a kind. To me, fashion isn’t about labels or trends. It’s about intention, craftsmanship, and making better choices for ourselves and the planet.